Pathos ethos logos Patch#
Pathos ethos logos series#

This is why Wiener Stampede ranked first among consumers for purchasing intentions. Seeing dachshunds dressed as hot dogs fast approaching their owners who in turn are dressed as Heinz ketchup bottles is just… heart-warming.įeaturing happy pets in your ads will always evoke the emotions of happiness and joy. The profits are invested back to provide aid to the farmers.ĭavid ad agency created Wiener Stampede for Heinz that debuted at Super Bowl 50. The ad shows the brand’s credibility and highlights the farms of Colombia where most of Laughing Man Coffee is produced. His main idea was to give back to the coffee farming community by improving their lives. Laughing Man Coffee was co-founded by Hugh Jackman.

Pathos ethos logos Patch#

The standout aspect of the ad is its over-the-top visual demonstration of how useful flex tape is in certain situations, such as being able to patch anything even underwater.īelieve in a Better Way – Laughing Man Coffee Phil Swift (presenter), the CEO of Flex Seal lays out all of the necessary information about the product that will influence the viewers. It relies on the emotions of love and happiness to showcase the dynamics of a parent-child relationship.

Pathos ethos logos series#

The ad series pays tribute to mothers all around the globe. P&G partnered with Wieden+Kennedy to produce the Olympics’ ad series, Thank You Mom. Let’s take a look at rhetoric in action in some popular ads so you can get some inspiration for yourself. Read more: Rhetoric in Presidential Slogans: Lessons for Video MarketersĮxamples of ethos, pathos, and logos in advertisements You can use statistics, performance metrics, past evidence, product utility to make a compelling case in your advertisement. Your audience can be persuaded if you can present a factual argument that details logic and reasoning.Įxample: 99% of the doctors recommend this toothpaste. Tugs on the heartstrings, doesn’t it? There you have it, pathos. This technique lets marketers or advertisers play on the emotions, fears, and beliefs of the audience.Įxample: One bag of chips can bring the whole family together.

As a rhetoric, it refers to emotions and feelings in persuasive terminology. Pathos means “suffering”, “experience”, or “emotion”. So, many brands partner up with doctors, athletes, and actors to feature in advertisements to endorse their products. It highlights the credibility and trustworthiness of your argument that can help you persuade your audience to buy your product or service.Įxample: As a three-time Olympic gold medalist, I can assure you that this energy drink will improve your fitness and stamina.Įmphasis on being an Olympic gold medalist showcases the speaker’s credibility. In persuasive terms, it refers to authority and credibility. But before we jump straight into it, let’s understand what these terms actually mean.Įthos is a Greek word that means “character”.

This post will dig into how advertisements have been using these forms of persuasion cleverly. Many marketers and brands use these modes of persuasion in their advertisement strategies such as commercials, copies, and scripts to inspire the viewers. These persuasion techniques form the triangle of rhetoric.Īristotle pioneered these concepts in his treatise Rhetoric, and many consider it to be one of the most important works on persuasion ever written. If you’re passionate about storytelling, you may have heard of ethos, pathos, and logos. George Foreman Grill – George Foreman Grill.The Man Your Man Could Smell Like – Old Spice.Combination of modes of persuasion in advertisements.A Mission for Our Oceans – Adidas x Parley.Believe in a Better Way – Laughing Man Coffee.Examples of ethos, pathos, and logos in advertisements.